Backlinks are one of the most important ranking factors in SEO. Getting links from authoritative and relevant websites will significantly boost your rankings. Focus on earning high-quality links through guest blogging, digital PR, outreach campaigns, and high-value content creation. Check broken external links and broken internal links in Morningscore. Each month, check traffic trends, user behavior, and fixes made after the audit.
And unless you redirect these versions properly, Google will consider them completely separate websites. Firstly, just under 55% of all global traffic is on mobile devices. Sure enough, because our content is designed to make Google searchers happy, the page quickly went from #15 to the #4 spot in Google. Many in the SEO industry have thought this was the case for a while, based on RankBrain. Which is part of Google’s overall ranking systems, and was introduced in 2015.
Step 4. Identifying image issues
A higher ranking in search results can have a ripple effect on your company. The average timeline for an SEO audit also depends on the size of your website. If your site features 10 to 15 pages, it may take only a week to audit it. But, if your website features more than 100 pages, your audit could require more than 45 days.
Step 8. Ensuring your site is mobile-friendly
If you need a detailed plan for optimizing these elements, see our SEO roadmap article for actionable next steps. SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around. One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit.
On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience. During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention. The findings from this step are compiled into a roadmap or task tracker for later action.
To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit. Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.
Solving key challenges for businesses
- Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you.
- If any of these factors show an error or a warning status, WebSite Auditor will provide instructions on how to fix them.
- Ancillary keywords should, if possible, be used in H2s and in body copy.
- To understand how well your site engages users, use tools like Hotjar to analyze behavior, such as where visitors click, how they scroll, and which sections they interact with the most.
You can then take the necessary actions, such as contacting the web admin or reporting the site to gain back your traffic. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. Input a keyword, and this tool shows you a score from zero to 100 that tells you how competitive the keyword is.
Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Ahrefs is an excellent SEO toolkit which SEO Anomaly is used by a ton of bloggers and it offers a Site Audit tool that gives you an in-depth website analysis. As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity. As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has. Now, as I complete the audit, I’ll know the answers to those questions — and I’ll have actionable steps to improve my website, thus making it more competitive.